As part of MIPCube 2012 we held a special hack event on a boat.
We ran The Boat that Hacked TV, where programmers, designers and people with ideas worked together intensively to create new app prototypes over a 48 hr period.
The MIPCube TV Hack Day focused on exploring the next generation of TV related applications. Tapping into the wealth of open APIs on the web, developers worked with designers and industry people to explore what is possible.
TV is in disruption and the days of traditional TV watching are numbered.
Audiences want to interact with the programmes they love and are beginning to expect more than a one-directional, passive viewing experience. As X-Factor and Big Brother have proven…
- How can television channel management, programme commissioners and programme makers introduce social TV into more programming?
- How can programmes currently being creating be future-proofed, and how could they integrate the social media tools of the future?
- How can each TV genre, with its own challenges, channel this new approach to TV viewing?
- How can investing in social TV now, ensure return on investment in the future?
The hack took place on a boat haboured in the Gare Maritime, Cannes. After you have finished hacking, you will be invited to show your work at the MIPCube, before attending the MIPCube Party in the evening.
Winning hacks presenting their work at the MIPCube Super Session on the 1st April (the first day of MIPTV), to an audience of 11’000+ TV industry people from more than 100 countries.
- Louisa Heinrich- Strategy Director Fjord
- Joe McDermottroe- YouTube Sales Development Manager,Google
- Allen Debevoise- Chairman, CEO & Co-founder, Machinima